NU Projects · London · Since 2010
British style, quality and heritage, for super-prime homes in Dubai. Designed and managed from our London studio.
Royal Atlantis, The Palm · Apartment interior, completed
01 · The practice
Nick Jeffries first worked in Dubai over twenty years ago. He worked on developments through the first property boom. He lived on the Palm.
The 2008 crash took him back to London. There he built NU Projects into a prime-London design and build practice. Sixteen years of homes in Mayfair, Knightsbridge, Chelsea and Belgravia, where the standard is set by the street and the client, not the brochure. Now NU brings that London standard to homes in Dubai. Interior design leads, managed from our London studio. We have finished an apartment interior at Royal Atlantis on The Palm. A new-build villa of 28,000 square feet is in progress on The Palm.
02 · Projects
Apartment interiors, finished at Royal Atlantis and in Dubai Marina. A new-build villa of 28,000 square feet, in progress. All are NU work, managed from London.
Royal Atlantis, The Palm Completed
A luxury apartment interior. Interior design, bespoke detailing, residential fit-out and project coordination.
Dubai Marina apartment Completed
An apartment interior. Completed work, photograph.
The Palm new-build villa In progress
28,000 sq ft. New build, passive design and high-performance construction. The image is a visualisation of the design.
03 · Concepts
Beyond the built work, five studies made for this site. Each one is a visualisation of an idea, named by place and number, never by client. Scroll across.
Your brief
Send the address or the plan. We will tell you, honestly, what it could become.
Start a conversation04 · Line to light
Every concept begins as line: proportion, shade and structure before any finish. Drag to move between the line study and the visualisation.
Line studyVisualisation
Palm Study 01 · Line study and visualisation · a concept study, not a photograph of a finished home
05 · Interior design, and what supports it
Layouts, joinery, stone, lighting and furniture, decided before the price is fixed. London design, with joinery by Cochrane Bespoke.
Planning, structure and the drawings a builder can price. Villas, penthouses and full reconfigurations, designed by the people who will build them.
The works an interior needs, under our contract. One programme and one point of contact, managed from London.
A fixed programme, a price you can hold, and a defects period where we stay. The part most people never see, and the part that decides everything.
06 · Approach
Most budgets go wrong before a single wall comes down. So the order matters.
How you live, who you live with, what the home has to do on a Friday night and a Tuesday morning. Then the site: light, neighbours, structure, services.
Plans, visualisations and samples you can hold. Nothing is hidden in a drawing you cannot read.
Because the same team draws and builds, the price is built from the drawings, not guessed from them. Provisional sums are named, not buried.
One contract, weekly photographed reports, a handover pack, and a defects period where we stay.
07 · Founder
Nick founded NU Projects in London in 2010. He still runs every job the same way. Design it, price it, build it, stay for the defects period.
The practice grew up in prime West and South-West London. On those houses, getting it right is worth seven figures. Getting it wrong costs you neighbours, listed-building officers and party-wall surveyors. Dubai is not new ground for him. He worked here over twenty years ago. Now his London studio designs interiors for Dubai homes.
“We would rather show you a concept we believe in than a photograph of someone else's house.”
Nick Jeffries · Founder, NU Projects
08 · Told straight
Over twenty years of Dubai behind the founder. Sixteen years of prime-London design and build. Super-prime interiors for Dubai homes today, from London.
No awards claimed here, no borrowed photographs, no client named. Photographs of completed work are labelled as such. Concept studies are labelled visualisations.
WhatsApp +971 54 328 8448, or the form below. London: nuprojects.co.uk.
09 · Contact
