NU Projects Expands to Dubai with Strategic Partnership with Italy’s Triade Interiors
- Nick Jeffries
- Jun 13
- 2 min read
Updated: Nov 13
FOR IMMEDIATE RELEASE
NU Projects Expands to Dubai with Strategic Partnership with Italy’s Triade Interiors
London / Dubai – June 2025
NU Projects, a leading UK-based luxury design and build firm, proudly announces the opening of its Dubai office alongside a strategic collaboration with Triade Interiors, an Italian company renowned for its high-end furniture procurement and turnkey project management.
This partnership brings together two respected names in European design and construction to deliver fully integrated architecture, interior design, procurement, and fit-out services to the Middle East’s most discerning residential and commercial clients.
Unlocking Italian Luxury Without Regional Restrictions
In a region where many premium furniture brands are restricted by exclusive distributor agreements, NU Projects and Triade Interiors offer a distinct advantage. Operating independently from Italy, Triade procures directly from top-tier Italian manufacturers. This model allows clients in Dubai and across the Middle East to access world-class furnishings at original market prices — bypassing inflated local markups.
“We’re not just entering a new market — we’re raising the bar,” said Nick Jeffries, Founder of NU Projects. “With Triade, we offer clients access to bespoke Italian design, transparent procurement, and seamless delivery — all under one roof.”
A Seamless, End-to-End Solution
The partnership will provide a full-service approach from concept to completion, including:
Curated luxury interiors featuring bespoke Italian furnishings
Streamlined procurement and logistics from Europe to the UAE
Turnkey project coordination with a single point of contact
Cost-efficient solutions without compromising on design or quality
Elevating Design Across the Middle East
This collaboration reflects both companies’ shared commitment to excellence, craftsmanship, and discretion — catering to private clients, developers, and designers seeking standout design with operational ease.
“This partnership is a game-changer for luxury projects in Dubai,” said a Triade Interiors spokesperson. “Together with NU, we can offer something truly rare: international quality, local delivery, and freedom from regional supply limitations.”
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About NU Projects
Founded in London, NU Projects is a multi-award-winning design and build firm known for transforming prime properties across Knightsbridge, Chelsea, and Notting Hill. Now operating in Dubai, NU brings its trusted reputation and meticulous standards to the Middle East.
About Triade Interiors
Triade Interiors is an Italian firm specialising in global furniture procurement, custom fit-outs, and turnkey interiors for luxury projects. With a wide-reaching supply network and design expertise, Triade delivers tailored solutions to clients worldwide.
